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What This Is

This is the Osiris Vertical Partner program. It is not a job posting. It is not on Indeed or LinkedIn. It is a standing offer to one specific type of person per vertical — and when that person exists, they find it.

Here is what the structure is, stated plainly:

There is no salary. That is not an oversight. No salary means no floor — and no ceiling.

The Math Is Simple

Why It's Built This Way

Before Osiris, there was Coleman Electric. Built from nothing in Elizabethton, Tennessee. Grew to two crews. Best profit margin: 38%.

The technicians at Coleman Electric didn't work for the company. They worked for themselves inside a structure that aligned their outcomes with the company's. They made their own calls — what to buy, how to price, who to hire. Their bonus at end of year wasn't based on revenue. It was based on truck profit. That single design decision changed who stayed and who left. The people who wanted a managed salary with a floor left. The people who ran the math forward and saw what autonomy plus accountability could produce — they stayed. They built their own incomes. They built the company in the process.

The Vertical Partner model is that architecture at a different scale. With two differences: the equity stake is real, and the "truck" is an entire industry vertical.

This is not a disguised employee arrangement with equity as decoration. The vertical partner is not working inside Osiris. They are building their own corner of it — with the infrastructure that took years to build already underneath them.

Why This Isn't Just About Time

I grew up around all of it. Not as a spectator. We went to Thunder Valley at Bristol multiple times. Bristol races. Car shows. Friends with diesels — we'd do truck pulls against each other on someone's property. The culture of the whole specialty automotive world was just the water I swam in growing up. I chose these verticals because I love them. All of them. That is not marketing language.

But there is a difference between loving a world and being the person in it.

In off-road, I am that person. It is my deepest home in the industry. I grew up there. I live there now. The community already knows me. In diesel performance, in American muscle, in classic restoration, in sport bikes — I love all of it. I am actively becoming more immersed in all of it. Life just hasn't allowed the full depth yet in every vertical, and I'm not going to pretend otherwise.

The right partner for the sport bike vertical walked into his first moto event at seventeen and never really left. Everybody at the rally already knows his name. That credibility walks into the room before he does. He doesn't have to establish himself — he has to show up.

That is the thing you cannot manufacture, cannot purchase, and cannot accelerate. You either grew up in a specific community or you didn't. You either have two decades of real relationships in it or you are still building them. For a model that runs entirely on community-embedded trust — where the sales motion is a genuine enthusiast conversation, not a pitch — that authenticity is the whole product.

A vertical partner doesn't fill a time slot. They bring the credibility that the vertical requires from day one. I can build every other part of this. I cannot give someone a decade of relationships they didn't spend.

What You Actually Do

You are Osiris in your community. That is the whole job.

• Sales & Qualification — You close anchor clients in your vertical across markets. The conversation opens as a genuine enthusiast exchange, not a pitch, because that's what you are. The filter is built into how you talk about what you love.
• Relationship Maintenance — You are the ongoing trusted face for clients in your vertical. The person they call when something matters, not the account manager they email for a report.
• Community Presence — Events, shows, club rides, track days, trail runs. The circuit of your vertical's culture. You were already showing up to these. Now they serve the business too.
• Metro Week Execution — At network scale, you conduct quarterly anchor client sessions in your vertical's markets, coordinated with Daniel's metro schedule. You know these clients. These aren't vendor calls.
• Qualifying Function at Maturity — When inbound volume in the vertical outpaces your outbound capacity — when shops are calling to ask if there's still an anchor slot — you shift from hunting to filtering. That is not a future abstraction. It is the natural direction of what gets built.

The product architecture, pricing, and network standards are Osiris decisions. What you own is the relationship layer and what it produces. If the vertical grows, you grow with it. If it stalls, you feel it directly. There is no managed outcome here.

The Table

Osiris is building toward a National Summit — one gathering, annually, hosted permanently in the East Tennessee region. Every vertical. Consumers and shops in the same place. The largest specialty automotive event in the country. Fully sponsor-funded.

Around that table — and at the City Summits and Metro Weeks in the years leading up to it — every Vertical Partner brings their own genuine community with them. Not customers they manage. People they know.

The vertical partner model is not a delegation of my role. It is the only way to keep the dinner table authentic as it gets bigger. You can't hire someone to have real relationships in a community they didn't grow up in. You find the person who already has them.